Importance of the Survey

Historically, and surely attributable to his natural anxiety to achieve success in what he undertakes, man has sought to anticipate the results of events, or for the time being to get as close as possible to them, in order to be able to ensure victory and escape the failure. This situation, then, explains the desire to develop and perfect a tool like the survey that allows anticipating or approximating the results.

Through the survey, concrete and reliable data can be obtained on the behavior of individuals in various shares, as buyers of goods and services, as voters, among others, and then use them in favor of a brand, company, or a candidate.

A technique specialized in the prediction of behaviors

It is an excellent technique investigation to apply in any field that you want to intervene because it allows you to gather information, the famous hard data, which will then allow a close prediction about the results of an event.

At present, surveys are applied in a variety of fields, although without a doubt in the

marketing and it is in politics where they are exploited the most to the point of being considered by many an absolute truth rather than a reference tool, as it should be.

A previously prepared questionnaire is fundamentally used, and may or may not understand a selection about those people who will be interviewed in order to achieve a result according to the proposal initial. The latter may be the result of seeking to optimize results towards an investigation or, from the other side, manipulating information from the public opinion.

We think about those limitations that apply in terms of age range (that is, interviewing people between the ages of 18 and 30, for example) or other factors that are required by the person who needs said sampling, such as the geographic location, a certain social status or those belonging to a social group certain.

One of the massive ways in which it is applied is what is done by order of some government agency and which bears the name of Census, being this necessary not only to be able to estimate a quantity in relation to the population in a given region, but also the access that the inhabitants have to different goods and services.

Loss of credibility: a growing problem

And it is precisely at this last point of deification and infallibility that is attached to the survey that its main enemy was born.

The survey is indeed a valuable tool, but it is important that those who use and consume it know that it is not infallible, basically, because the respondents may not tell the truth, or because those who carry it out manipulate the results in order to obtain a profit, turning it into an effective resource to express and direct a message that presumably contains the thought and feeling of a group social.

Due to lack of rigor in its assembly and design, that is, questionnaires or interviews that do not achieve their mission of collecting sensitive information, and therefore offer tendencies that then contrast widely with the reality of the facts, or by a deliberate manipulation of results to induce an action, is that In recent times, polls have been highly questioned, of course losing a large margin of that confidence that they knew how to build throughout their history.

In both cases, the result is extremely negative for the credibility and subsistence of a tool. that well used and applied allows to achieve a quality leap in terms of knowledge of an area refers.

Return it to its original purpose: to assist and complement an investigation

taking in consideration Given the current situation regarding the unreliability of this resource, especially those of opinion that proliferate on the political level, it is essential to resignify its value and return to it. place in that place from which it should never have moved: as a complementary element of an investigation and not as a basic resource from which politics is made and the diary.