Radio Importance

Together with television has been the means of communication most important mass of the last century, achieving an impressive power in terms of communicative influence; Millions of people around the world spent hours and hours next to their radio receivers to learn the local and international news, or to be entertained by a musical program.

A close medium that informs and entertains large audiences

In the second decade of the 20th century, radio established itself as a mass medium, especially exploiting social communication, a simple situation made possible by its characteristics intrinsic to being able to get in accurate contact with large social groups.

From the beginning, it was proposed to communicate and bring to life large portions of the public throughout an endless territorial space, meanwhile, the fact of not needing high technology to transmit in its simple frequencies, such as AM, is that it is a medium that does not require a significant monetary investment as, for example, the television.

Exploit creativity and impose a halo of magic in the transmissions

This situation demanded that this medium become especially creative through voices, music, and the creation of different climates, rather intimate, where the listener and the presenter establish a very close relationship despite not being face to face, but the magic of the radio achieves it as if it were were.

Although there is no inventor of radio, the contributions of some scientists who paved the way for the appearance of it as a being stand out: Maxwell and his theory on electromagnetic waves, the discovery of radio waves by the German Hertz, and Nikola Tesla making the first transmission radio.

The challenge of staying current: how to do it

Although its presence and influence is still valid today, it cannot be ignored that, compared to other new media -and not so new- that grew exponentially in this new century, such as television, or digital, the use of radio decreased significantly considerable.

The great challenge it faces today has to do with not losing its presence in entertainment and information in the face of new digital media, and this will only be possible from the incorporation of new technologies and communication formats into their contents.

Making their way on the web through online transmissions carried by the radio with the possibility of incorporating an image, which although break a little with the magic of yesteryear, it is still attractive for listeners to see their favorite presenters and announcers on alive.

On the other hand, entering through Applications mobiles in devices of daily use such as cell phones, tablets, and also propose their own space in the social networks, is something that many channels have done and are doing, allowing them to approach younger sectors that see radio as a medium from the last century.