Telephone Survey Example

A telephone survey Its objective is to know the opinion on a particular topic, a market trend, or the preference on whether or not to consume some type or brand of product.

It is considered a one-to-one type of survey, that is, personalized, so its results are considered with a value similar to that obtained when conducting a field survey.

The advantages offered by telephone survey is that it is possible to apply the questionnaire to a greater number of people than if it is carried out personally; Another feature is that it is possible to focus on the type of population to be surveyed, for example if you want to conduct it in one type of residential area, or of different types.

The telephone survey It is made up of short questionnaires and direct questions, which at most have 3 answer options; the questions usually have only two answer options (Yes, No), this is because in most of these surveys the keyboard is used telephone to make them, since it is not a person who applies them, but a system that can make several calls at the same time.

The telephone survey It is mainly used to measure the degree of satisfaction of a client, either after having received a telephone attention service, or to know your opinion about a product in particular.

This survey methodology is widely used in electoral matters to know the preference that the population may have over a candidate or party.

Telephone survey example:

1. Do you know the National Independent Party? Mark 1 for YES and 2 for NO.

2. Do you know the candidate of the Independent Party? Check 1 for YES, 2 for NO.

3. If the elections were today, would you vote for the candidate of the Independent Party? Check 1 for YES, 2 for NO.