Example of Mission, Vision and Values ​​of a Company

For the correct development and fulfillment of the general objectives of the company it is essential to establish themission, vision and values, considering the company characteristics, which represents the basis of any business organization.

Mission

The mission is the term that refers to the motivation or reason for being of a company, their reason for existing. The mission describes the role that the company currently plays in achieving its view.

Companies must be very clear about the mission under which they operate, the elaboration of a missionadequate and realistic contributes positively to decision-making and analysis of strategies to achieve the desired results.

As well as the mission is a fundamental part for the conformation and identification of the company, so is the view Y the values her. For example:

For the soft drink company Coke, its mission it is:

“Refresh the world in body, mind and spirit and inspire moments of optimism through our brands and actions, to create value and leave our mark in each of the places where we operate "

For the bakery company Bimbo, its mission it is:

"Produce delicious and nutritious food that is in everyone's hands"

How to establish the Mission?

To facilitate the definition of the mission we must answer the following questions:

• About us?
• What are we looking for?
• What do we do?
• Where do we do it?
• Why do we do it?
• Who do we work for?

It is important to consider that a poor definition in the view can generate conflict when seeking compliance with our mission.

View

The view has the objective of defining in a very simple way the situation in which you think you will be in the future, is the stage that you want to achieve in the company.

As in the mission, the view It must be realistic and achievable, considering that work must be done to achieve the expected result.

There are highly recognized companies that establish the view as the sum of the commitments they assign to various factors. For example:

For the soft drink company Coke, its view it is:

• Maximize profits for shareholders: Without losing sight of all of our responsibilities.
• People: To be an excellent place to work, where our staff is inspired to do their best.
• Product Portfolio: Offering the world a portfolio of beverage brands that anticipate and satisfy people's wants and needs.
• Partners: Form a successful partner network and build mutual loyalty.
• Planet: Being a responsible, global citizen who makes a contribution to a better world.

For the bakery company Bimbo, its mission it is:

"To be a sustainable, highly productive and fully humane company, in addition to transforming the baking industry and expanding globally to better serve consumers"

How to establish the Mission?

To facilitate the definition of the view we must answer the following questions:

• What is the desired image of our company?
• How will we be in the future?
• What will we do in the future?
• What activities will we develop in the future?

It is important to consider that a poor definition in the mission can generate conflict to guide strategic decisions and in this way affect growth, production costs and in general to the profit on sales of the company.

Values

Thevalues of a company are the reflection of the way of thinking and operating from within the company, the terms that establish the bases to carry out the work day by day. For example:

For the soft drink company "Coke", its main values They are:

• Integrity: Be authentic.
• Quality: What we do, we do well.
• Responsibility: What happens depends on oneself.
• Leadership: The courage to forge a better future.
• Collaboration: Promote collective talent.
• Diversity: As inclusive as our brands.
• Passion: Committed to the heart and reason.

For the bakery company "Bimbo", its main values They are:

• Teamwork: We are the same global company anywhere.
• Responsibility: We think like owners, taking care of today and tomorrow.
• We compete and win: We are a team with hunger and claw, never satisfied and with a sense of urgency.
• Efficiency: We master our craft, executing with precision and excellence.
• Integrity: We think, decide and do the right thing.
• Leadership: Profitability is the oxygen of the company. We lead the market, anticipating and adapting to change.

We can conclude that by defining the mission, view Y thevalues of a company many benefits are obtained, since, by correctly defining these three elements, they will reflect who we are, where we are going and what we want to obtain as a company.

How to establish the Values?

To facilitate the definition of thevalues we want to be identified as a company, we must answer the following questions:

• As we are?
• What do we believe in?
• What do we want to be?
• How do we want to be identified?
• What do we have to do to generate the image we are looking for?

20 examples of Mission, Vision and Values ​​of a Company

1. Insurance Company "Always With You"

Mission: “To be the company that provides the best service to our clients with innovation and creativity through excellence and effectiveness, generating value for our shareholders and seeking to make business partners of our main suppliers. "

View: "To be the best option in the insurance market. "

For the insurance company "Siempre Contigo", its main values They are:

• Commitment.
• Confidence.
• Discipline.
• Excellence.
• Teamwork.

1. Airline "AM Airlines"

Mission: "Deliver the best of ourselves to achieve the preference of the client and communities, and thus build a sustainable company where we love to work."

View: "To be recognized as one of the 10 best airlines in the world."

For the Airline "AM Airlines", its main values They are:

• Dynamism.
• Commitment.
• Confidence.
• Closeness with its Clients.

1. Telephone Company "Conext"

Mission: "Provide telecommunications services with the highest quality, broadest coverage and constant innovation to generate the greatest well-being and personal and professional development of our workers. "

View: "To be the leading telecommunications company in the country."

For the Telefónica “Conext” company, its main values They are:

• Confidence.
• Teamwork.
• Excellence.
• Effectiveness.

1. Bank "BanCreci"

Mission: "Promote the success of our clients with adequate financial solutions for their needs, facilitating the development of our employees, and supporting the sustained development of the country."

View: "To be the leading Bank in all the segments and products we offer."

For the “BanCreci” Bank, its main values They are:

• Integrity.
• Teamwork.
• Commitment.
• Passion for service.
• Innovation.

1. Supermarket "Comercializadora Max"

Mission: "To be a leader in the commercialization of consumer products, satisfying the needs of its customers, providing quality products and excellence in service."

View: "To be a leading organization, with a level of global competence."

For the "Comercializadora Max" Supermarket, its main values They are:

• I respect.
• Customer service.
• Excellence.
• Quality.
• Innovation.

1. Cereal "Choco Stars"

Mission: "We work together with our collaborators to improve the quality of life and contribute to a healthier future, for individuals and families, for our communities and for the planet."

View: "As the world's leading food company, our goal is to meet the demands of a society moving towards a healthier life."

For the Cereal "Choco Stars", its main values They are:

• Developing.
• Tolerance.
• Opening.
• Loyalty.
• I respect.

1. Real Estate "DINSAL"

Mission: "Offering excellent real estate services through a team of quality collaborators, with experience in the area and to provide an excellent service."

View: “Position DINSAL as a leading company in the real estate services market, which is recognized by the capacity to develop investment projects, commercialization, constantly looking for opportunities for deal".

For the real estate company "DINSAL", its main values They are:

• Honesty.
• Responsibility.
• Professionalism.
• Confidence.
• Transparency.

1. Pharmacy "Tu Salud"

Mission: "Improve the health and quality of life of socially disadvantaged children, youth and adults, through health and prevention programs."

View: "Promote a healthy society by promoting a culture of prevention and / or timely care."

For the “Tú Salud” Pharmacies, their main values They are:

• Commitment.
• Solidarity. I respect.
• Confidence.
• Quality.

1. General Hospital "San Luis Potosí"

Mission: “Regional Hospital that provides highly specialized health services with great quality and warmth, in the medical, surgical and support specialties for diagnosis and treatment, for which it has the recognition of the Mexican society. "

View: “To be a hospital center with national recognition and an international reference, generator of care models in medical specialties, in the teaching of medicine and in research projects with high scientific rigor. "

For the General Hospital "San Luis Potosí", its main values They are:

• Capacity of attention.
• Warmth and Understanding.
• Honesty.
• Personal development
• Integrity.

1. Restaurant "El Texano"

Mission: "Serve the best BBQ ribs in Mexico and be the American food restaurant and family cut with the most efficient service in the market."

View: "Consolidate ourselves in Mexico as the most recognized American food franchise and make the BBQ ribs" El Texano "be our special stamp."

For the Restaurant "El Texano", its main values They are:

• I respect.
• Customer service
• Honesty.
• Quality
• Exquisiteness.

1. Stationery "El Lapicito"

Mission: "Provide a high quality service designed to meet the needs of customers through the marketing and distribution of stationery, office, school supplies and copying, printing and binding."

View: “To be identified by our customers and suppliers and, together, make the work profitable for the benefit of the integral development of our collaborators and the community in general, to achieve a presence in the market".

For the "El Lapicito" stationeries, their main values They are:

• Quality.
• Transparency.
• Cost effectiveness.
• I respect.
• Teamwork.

1. Toy store "Carousel"

Mission: "Offer the customer a different shopping experience, with an excellent service, improving the profitability of our organization."

View: "To continue positioned, maintaining leadership in the commercialization of toys, improving profitability in all our formats."

For the "Carousel" Toy Shops, its main values They are:

• Commitment.
• Integrity.
• Safety of our products.
• Transparency.
• Teamwork.

1. Cars "Almanza"

Mission: "To provide our customers with innovative, reliable and environmentally friendly cars."

View: "To be a leading company in the Mexican market, managing to satisfy and retain the customer by offering an excellent service in the production of vehicles and components."

For Autos "Almanza", its main values They are:

• Innovation.
• Opening.
• Satisfaction.
• Professionalism.
• Quality.

1. School "José María Morelos y Pavón"

Mission: "We are an educational community, which encourages comprehensive quality training, through a process of continuous improvement, to contribute to the transformations that our society requires."

View: "To be the leading school in educational, human, social, sports and cultural training for children and young people, who fully contribute to the transformations demanded by society."

For the “José María Morelos y Pavón” School, its main values They are:

• Creativity.
• Understanding.
• Responsibility.
• Productivity.
• Educational Excellence.

1. Dairy Products "La Vaquita"

Mission: "We elaborate and commercialize products of the highest quality, developing high-value brands with constant work and innovation."

View: "To be a leading food company, considered the best option for consumers, customers, employees and shareholders."

For Lacteos "La Vaquita", its main values They are:

• I respect.
• Positive ambition.
• Passion.
• Creativity.
• Simplicity.

1. Cosmetics "Chic Glass"

Mission: "Create effective, creative, innovative and quality cosmetic products in addition to always being committed to safety, health, well-being and the environment."

View: "It always exceeds customer expectations, gaining presence in the cosmetic sector, contributing to the development and fulfillment of its employees, as well as to the profitability of the company."

For “Chic Glass” Cosmetics, its main values They are:

•  Confidence.
• I respect
• Credibility.
• Modesty.
• Integrity.

1. Coffee "Bello Veracruz"

Mission: “Providing the highest quality in coffee is our only mission, strictly selecting the grain and generating the best conditions for storing it, as well as achieving the finest roast, until choosing the best packaging to achieve the flavor, aroma and freshness that the customer deserves ”.

View: "Position our coffee as one of the best in the world through the best technology, raw materials and highly qualified personnel."

For the Café "Bello Veracruz", its main values They are:

• Perfection.
• Warmth
• Customer service.
• Passion.
• Commitment.

1. Furniture "MIRASOL"

Mission: "Improve the quality of life of our clients, through the satisfaction of the furnishings, decoration and equipment of their spaces".

View: "To be one of the national leaders in the furniture, decoration and space equipment industry, maintaining profitability results in all our business areas".

For the “MIRASOL” furniture store, its main values They are:

• Honesty.
• Responsibility.
• Professional ethics.
• Innovation.
• Openness to new ideas.

1. Butcher shop "Sayulita"

Mission: "To cover the demand for quality meat products of bovine, pig, and poultry origin to customers, always with a friendly treatment to the customer."

View: "Consolidate ourselves as the leading supplier of retail and wholesale meat products, with the best level of quality and customer preference".

For the "Sayulita" Butchers, their main values They are:

• Excellence.
• High standards of Quality and Cleanliness.
• Responsibility.
• Honesty.
• Customer service.

1. "Don Quijote" bookstore

Mission: "Contribute to spreading culture and entertainment, creating conditions that allow access to literature for all types of clients."

View: "Consolidate the leadership of the brand, accessing new markets and enriching our cultural offer".

For the "Don Quijote" Bookstore, its main values They are:

• Promote reading.
• Transparency.
• Responsibility.
• Warmth
• Customer service.