How to Write Journalistic Notes on the Web?
Drafting / / July 04, 2021
The writing journalistic notes on the web It requires a specialization, since the Internet medium has certain specifications, advantages and disadvantages that print media do not have.
Below, we list five recommendations that seek to meet the requirements of a website and the needs of its users:
1. The challenge is in write highly attractive headlines that “hook” the user and encourage him to navigate and interact with the rest of the information through the use of hypertext narrative. The key is to start the headlines with "magnet words" that attract the eyes and interest of users.
2. Rescue the classic structure of the inverted pyramid to prioritize the information and provide the user, quickly, with the most important of an event. Likewise, enrich the inverted pyramid, via hypermedia, with contextual, retrospective and multimedia information; that is, to present an attractive and comprehensive information package, in which the user, if required, can delve into the information through various levels or layers.
3. The texts must be more than ever, as a dean of Mexican journalism would say, clear, concise, precise and solid.
4. Understand two things: that we dominate, thanks to our journalistic criteria, the what of information; and that the user controls how to access it; In other words, our task is no longer only to differentiate, within the accumulation of information, what is important, but also, given the disappearance of linear texts, to offer simple informative structures of surf.
5. Exploit user interaction resources, such as forums, blogs and surveys, to promote the exchange of ideas and points of view. Remember that our user not only consumes, but also produces and distributes information.