Definition of Subliminal Advertising

The influence of the advertising in the media of communication

Advertising is undoubtedly one of the most used and effective means, since the appearance of the mass media (tevé, movie theater, radio), when broadcasting messages of a political, propaganda or commercial nature to the general public.

An advertisement that appeals to the unconscious

Meanwhile, among that enormous baggage of advertisements that directly appeal to feelings, emotions and to the reasoning of its recipients it is usual that they are also disseminated and we find what is called Subliminal publicity, in which the messages are designed in such a way that they sink into the receiver's unconscious and then generate a change in decision or commercial behavior in the receiver.

Basically, the recipient of subliminal advertising does not consciously receive the stimulus but if it influences their conduct, creating in the unconscious the need to buy this or that thing.
A word, an image, a phrase, among others, that can be emitted or said very quickly but that despite this can be recorded in our unconscious and from there make a dent, act. Also the press

graph It contains advertisements on its pages that appeal to the subliminal to attract consumers to its products.

Condemn this type of advertising from the same advertising

It is worth mentioning that there is a majority condemnation of subliminal advertising because those who manifest against it, they consider it misleading, even the same publicity condemns it and punishes it through rules.
The recipient does not know why but wants to consume that product that is promoted in a veiled way through subliminal advertising. The detractors of advertising of this type consider that this situation is inadmissible because the public is simply deceived and that is not correct. The appropriate thing is to announce benefits and why not also if there are the disadvantages of consumption of this or that product.

An ally of the big brands of drinks and cigarettes

We must say that despite the above, subliminal advertising is widely used in the advertising world, especially by bombastic brands of cola and alcoholic beverages, by cigarette brands and it is also used widely by the politics, especially from the diffusion of some subliminal affirmations that end up being burned into the memory of the receivers.

Topics in Subliminal Advertising