Concept in Definition ABC

In the world of sport one of the commercial brands with the greatest projection is Nike. Its activity focuses on the design, sale and distribution of sporting goods, especially sneakers. Currently there are more than 700 factories around the world related to this brand and in 2017 it had more than 55,000 workers.

The Nike logo was created by a young student from graphic design who received $ 35 for his design. The establishment The company's largest shopping mall is located in the city of London, specifically on Oxford Street.

Its logo is internationally known and its creator, Carolyn Davidson, was inspired by the goddess of victory from Greek mythology

The history of this brand officially began in 1971, but previously the draftbusiness Nike had another name, "Blue Ribbon Sports." The driving force behind it was Phil Knight, a professor of accounting and former athlete on the University of Oregon team. Next to him was a coach of Athletics who became the co-founder of the company, Bill Bowerman.

The alliance between the two was a perfect mix: Knight was a young man with entrepreneurial dreams and Bowerman one of the America's best athletic trainers and was obsessed with perfecting the shoes sports

The great commercial leap for the brand occurred in 1972. Before the Munich Olympics, the Nike co-founders decided to try out a new shoe featuring the great promise of American athletics, Steve Prefontaine. This runner participated in the 5000 meters test of the Munich Olympics and was the first to wear Nike shoes (although Prefontaine did not achieve the victory in the race, he was a mass idol who became a sports myth when he passed away in a car accident in 1975).

The last words of a murderer became one of the most recognized advertising messages in the entire world

The famous slogan "Just do it" was not a common invention of advertisers, but was actually It was about the last sentence uttered by a condemned man when asked to pronounce his last words. This happened in 1976 when Gary Gilmore was about to be executed.

A luxury sports shoe related to the labor exploitation of children

The Nike brand represents business success. Great athletes wear their sports clothes and shoes and millions of people around the world buy their products.

However, the company has been embroiled in a very murky affair: its factories in Asia employ child labor. Those responsible for Nike have always denied these types of claims.

Fotolia photos: namandari / fun