Concept in Definition ABC

Language Spanish is full of Anglicisms and happy hour is one of those many that today in our language are used as widely as in the language English. The translation literal refers to Spanish happy hour and its use is strictly linked to a proposal very common in bars, pubs, discos and other similar places and whose mission is to attract customers. Because happy hour basically consists of offering during a certain time, for example from 7 to 8 p.m., or in a strip longer hours, from 20 to 24 hrs., succulent promotions regarding the consumption of alcoholic beverages, preferably.

The modality arose in the Anglo-Saxon world, that is why the imposition in the denomination, but then it spread phenomenally throughout the rest of the world.

Free second drink, half-price drinks, or free drink during happy hour

For example, one of the most common proposals in this regard is to offer the client the gratuity of the second drink or drink consumed during the time period established as happy hour. Or it is also common that during that happy time a basic drink is paid and a free drink can be obtained, such is the case of beer. Or directly during happy hour the drinks cost half the normal value.

Is practice, as we have already pointed out, it is hyper spread throughout the world because it is a strategy commercial that has proven to bring good results to the bars that propose it as such, being that they are filled with customers during happy hour hours.

Its extension to other areas, such as clothing

We must also emphasize that this very successful practice in the bar and pub level has spread to other areas, such as clothing, and so in recent years it has become a common practice at the behest of festivities such as Christmas in which people usually give gifts massively. The mechanics are more or less the same as with the drinks, a garment is offered at the list value and another at half price at happy hour. The aforementioned is a commercial strategy especially exploited by large shopping malls.

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