Definition of Boutique Hotel

There are many types of establishments dedicated to the accommodation of tourists and travelers. The best known is the hotel, but there is also the motel, the hostel, the pension, the vacation apartment, the inn, etc. Each of them has some characteristics and is oriented to a profile from client. In recent years a new modality has emerged, the boutique hotel.

Main features

These establishments include the word boutique because they also sell fashion items. This version of the hotel emerged in the large cities of the United States around 1980 and has spread throughout the world over time.

On the sidelines of commercialization of products related to fashion, these are usually small hotels with a reduced number of rooms. Unlike the large chains, it offers personalized attention and in a scale more reduced.

As a general guideline, they are decorated with a specific theme and with a very defined, exclusive and tasteful style. Likewise, they are located in the cities in emblematic areas and far from mass tourism. This approach is intended for the client to have a

experience very different from what can be found in a establishmentconventional.

The boutique hotel is intended for tourists and travelers seeking exclusivity and for this reason the establishment is located in unique settings

Many of these hotels are old classical buildings that have been remodeled for tourist accommodation. Sometimes a combination of architectural styles is sought.

The gastronomy it is one of the most remarkable aspects. In this sense, it presents a culinary offer based on originality, local products and haute cuisine.

In these establishments, small details are taken care of to the maximum, such as the aroma, the visual impact of the colors in the room, the home automation, exclusive rooms or the type of bed. It could be said that these hotels are not standardized but rather resemble the personal style of a home.

A general customer profile

He has a high purchasing power and is a demanding person with the quality of the services. Look for exclusivity and personalized treatment. Values ​​art in general, good food and new aesthetic trends. In short, he is someone with sophisticated tastes. On the other hand, he is more of a traveler than a tourist.

The boutique hotel normally has direct clients, that is, those clients who book accommodation on their own and not through an agency or tour operator.

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Themes in Boutique Hotel