Concept in Definition ABC

From the Greek language (kharisma, 'divine favor', 'gift'), the word charisma has to do with the possession of characteristics that can transform a person into an attractive, motivating, seductive and magnetic being in different ways. levels. A charismatic person is always one who can communicate with other people, usually with great masses, in a simple and attractive way, keeping the interest and awakening the attention of them both by the contents as per the shapes of a message specific.

Charisma is an individual quality that usually develops over time and according to certain elements that have to do with the personality, the ease of communication and the ease of expressing a person. While it can also be acquired voluntarily, generally a charismatic person does not needs to force the situations in which this quality becomes visible since they are given spontaneously. A charismatic person is generally a person who enjoys having the attention of a certain public of people, to communicate and that also has facility when establishing relationships of the type

Although the charisma of a person can be present in many moments of daily life in which it is not being sought communicate targeted or specific messages, nowadays the term of charisma applies especially to those popular leaders (political, religious, cultural and entertainment), who have the facility to attract a more or less important audience of people in order to convey previously organized ideas and beliefs and selected.

In this sense, politics The mass movement of the 20th century has seen the emergence of numerous charismatic leaders who made this quality the basis of their contact with the public. Although many of them used this charisma in a positive way, such as Martin Luther King, John F. Kennedy, Pope John Paul II, Ghandi, John Lennon and Bond, many others used these skills for negative political purposes such as Adolf Hitler, Benito Mussolini, Joseph Stalin among others.