Concept in Definition ABC

The term promotion, according to the context in which it is used, refers to various issues.
The most widespread and extensive use that the term has is that achieved at the behest of marketing, since in this area the promotion turns out to be that communication commercial that will consist of the approach short-term objectives, both to potential consumers of the product or the channels of distribution of the same, with the clear objective of increasing the purchase or sale, as appropriate.

Almost always, the objectives that marketing sets and sets as a goal when developing a promotion are short-term and the main objectives include: increase sales of the product or service in question in the short term, increase your participation in the long-term market, getting people to try it at least if it is a new product, breaking the loyalty of potential consumers with the competence, achieve greater support in terms of sales, among the most important.

Now, to achieve all these objectives that we comment, one or some, you can use various promotional tools such as delivery of free samples of the product for that consumers test it, prizes added for the purchase of the product, discounts if it is acquired at a certain time or place, money reimbursement in the second purchase of the product, special promotions at points of sale, holding special events in order to present it and show its benefits, contests associated with the sale, among others.

On the other hand, in the game of chess, the term promotion also has a special importance, since in this way it will be designated upon the arrival of the pawn to the eighth chair and may therefore be exchanged for a piece of superior value that brings it closer to the queen.

Also, in academic contexts, whatever its levels, initial, secondary, tertiary or university, the word is widely spread, because the term designates the set of individuals who shared their studies during a certain period and who even and at the same time have managed to obtain a degree or degree, as appropriate.

Also, when you want to account for a overcoming, elevation or improvement in terms of living conditions, productivity or existing work the word promotion is usually used to refer that advance to a better stage.

And finally, in the sportalso the word promotion acquires a significant presence and value, since with that word the tournament in which some teams will compete with the objective of moving to a category higher.