Definition of Cyber ​​Monday

The consumption massive is one of the defining features of our civilization. In recent decades, new strategies have been created marketing to motivate consumers. One of these strategies is precisely Cyber ​​Monday, a term that is sometimes translated as "cyber Monday."

Cyber ​​Monday or Black Friday are examples of many other commercial campaigns, such as Father's Day or Valentine's Day, among others.

Cyber ​​Monday is a complement to Black Friday

In the United States, after Thanksgiving or Thanksgiving day there is a day in which the traditional shops and large establishments offer attractive discounts on most of their products or services. This day is commercially known as Black Friday or Black Friday.

After it, comes another commercial event, Cyber ​​Monday, so called because it takes place on the Monday following Black Friday. In recent years, both events have become conferences for consumption around the world.

Both Black Friday and Cyber ​​Monday have the same goal: that consumers want to to buy after an intense marketing campaign in which products are offered at deep discounts. However, they are two different strategies. Black Friday is designed to kick off the starting gun at

purchases Christmas and is oriented to Commerceconventional in department stores and small establishments. On the other hand, Cyber ​​Monday or cyber Monday is designed to encourage online purchases and for this reason the term cyber is used.

Cyber ​​Monday and online shopping

According to some studies, businesses that sell their products online have their best sales on Cyber ​​Monday. It is logical that this is the case, since Cyber ​​Monday is an extension of Black Friday and, on the other hand, it is a proposal that is part of a relatively recent phenomenon and that is in full expansion, the purchase on-line.

Buying a product or service through an electronic device offers many advantages: low prices, you save fuel, parking problems and queues are avoided, it is a comfortable process and it is possible to compare products and prices.

However, not all benefits. In fact, the product cannot be manipulated, the procedure for returns is normally cumbersome for the Username and the products that are acquired have associated shipping costs.

Photos: Fotolia - ngvozdeva / artisticco

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