Concept in Definition ABC

A spokesman It's that one individual who is professionally engaged in speaking on behalf of another, a third party, whether it be another individual, a company, an organization, a institution public, among others.

Person who may or may not be a professional in communication and who is dedicated to informing various issues about a personality or company that he represents.

In other words, every time the spokesperson for this or that company or organization speaks, we will actually be hearing the voice of the company.

Also know as spokesman, the spokesperson, in order to carry out a satisfactory job regarding the communication of the person they represent, it will be necessary that they have knowledge of oratory, journalism, and everything related to communication, because your job will constantly require you to appear in the media mass communication, either orally or in writing, and you will also find yourself in permanent contact with journalists, a situation for nothing minor, since it will be thanks to the good arrival you have with the journalists that the information to be disseminated will have the opportunity to reach more people.

The importance of contact with the media and journalists

The media act as a vehicle to carry the information that is to be communicated to society and for this to occur satisfactorily, the spokesperson must not only have important contacts within the media but also be in permanent contact with them so that the relationship is always fluid and allow a exchange constant, that of course, the spokesperson will facilitate that acts of his client are always known.

Generally, artists, politicians, prominent athletes, organizations or public entities have a spokesperson who will act each time any information of interest needs to be communicated to the public opinion.

It should be noted that the spokesperson or spokesperson does not necessarily have to be a professional journalist or communicator, because although it is the ideal, in reality, many Sometimes we find that the spokespersons are an integral part of the organization in question, who were chosen as such for their qualities at the time of the communication, or failing that, they are also chosen as such because they have magnificent contacts with the media, a fact that of course is a point in favor in the homework.

Clarify, inform, rectify ...

In the case of companies, it is recurrent that the spokesperson appears when it is necessary to rectify some information that is not consistent with reality or when you have to advertise a new product or service.

Public service companies, electric power, gas, mobile and fixed telephony, public transport, among others, have a spokesperson who is in charge of communicating all news inherent to the company, new services, changes, and especially the media summon them when a problem occurs in the supply of the service, that is, there is a power outage and they immediately contact the spokesperson to explain to citizenship what happens and how long it will take to restore it.

The same applies to personalities and public entities that carry out their work in various fields such as art, acting, music, the sport, the politics, among others.

There are public figures who are constantly generating information, for their professional work and also for their private lives, while their spokespersons are the in charge of sorting out all that cataract of news a bit, of confirming what is true, of dismissing what is not true and also of making known some information that is not true. they know each other.

Of course, their job is to defend and preserve their client, which can happen that they often deny information that is true but that they do not want to ratify before the public because of the scandal they generate or because they invade their privacy.

This situation often generates rispidity with some media or journalists and the spokesperson ends up arguing with them because they defend a story and the spokesperson denies it.

It is also common for them to offer exclusives to certain media or journalists to the detriment of others, either because they have a greater affinity or because they pay their clients for that exclusivity.