Definition of Public Relations

The RRPP, acronym by which this is also often called discipline to save as an abbreviation, please understand the science that deals with managing communication between a given organization and society, with the aim of building, managing and maintaining its positive image among the public.

For this, it will develop a series of strategic, coordinated and also sustained communicative actions through the time, which will precisely have the main mission of strengthening ties with the various audiences to which they direct their messages. They will listen to you, inform you about sensitive issues that interest you and of course they will also exert persuasion on them to achieve consensus on what they promote, for example.

Basically, we could say that public relations will seek through its action to create a good image of the organization or company in question. to keep the public they already have, to win that of the competition and obviously if it is the case to continue maximizing benefits and leading the sector.

Listening to the public, the key

But of course, the secret, the key is in something that we already mentioned, lines above in knowing how to listen to the public, to know your concerns, know what you need and thus be able to respond satisfactorily to your demands and needs. A good one strategy On this level, it is concerned that the company earns more but also to satisfy the public, offering good information and solutions.
Although it is not very precisely determined, it is known that the origins of Public Relations, go back to antiquity, given that tribal societies tried, through a series of practices very similar to those proposed by science of Public Relations today, promote respect for the authority embodied in this case by the head of the tribe.

Planning of public relations

Public Relations They will involve planning that must be developed in a strategic way and appeals to a type of two-way communication, since it will not only target an external and internal audience, but also will attend and listen to the needs that this, promoting mutual understanding and allowing it to be used as a broadly competitive advantage when seeking positioning.

This science will use numerous resources, means and tools to successfully carry out its action: advertising, the information and the promotion does not pay, among the most recurrent.

Among the main tasks that will be assigned to those in charge of Public Relations of a company in order to manage the best institutional image, are: management of internal communications, because it will be of vital importance to know the human resources of the organization and that they Once they know the institutional policies, since it will never be possible to communicate what is unknown; management of external communications, because all institution must make itself known and those who operate in it, achieving this first of all through the link with other companies, institutions, whether financial, government or media communication; humanistic functions, the information that is transmitted must always be truthful, to gain the trust of the public and thus contribute to the institutional growth; analysis and understanding of public opinionIt will be very important to manipulate public opinion in order to then act on it.

And the work in conjunction with other disciplines and areas, the work must have a solid humanistic base, with pertinent information in psychology, sociology and human relations, basically, because you work with people and it is vital first of all to understand them. We must stop on this specific topic because it is extremely important and in it is the key to the success of the actions carried out by public relations. People increasingly like to be understood, to know who we are, what we want, what we like, among others aspects and therefore whoever deals in the best way with these aspects, without a doubt, will have paved the way towards victory.

Currently, as a consequence of the growing similarity of products, it is vital to find a tool that allows companies to differentiate themselves.

To achieve this, Public Relations must work with some intangible resources such as: identity (those that will characterize the company and differentiate it from the rest), culture (its way of acting), philosophy (the overall objective of the organization), image (the representation of the company in those with which builds communicative links) and reputation (the mental representation that the public forms of it).

Public relations to discredit

Now, we must also highlight that there is the opposite action, those public relations that are especially concerned with discrediting a company, a person, an organization, among others. So, to achieve such a task, they do the opposite of what we have already indicated above. Obviously it is an undesirable action but it exists in many areas of life.