Concept in Definition ABC

A Dossier is a set of documents or reports about a specific subject or person. It turns out to be a tool widely used within the field of business, in science, among scientists to exchange information, in the press, to carry out their task of report And in the Public relations.

In the latter case, it is formally known as Press kit and it is a set of documents, enclosed, containing highly detailed information about the activity to be carried out. It's a document basic and essential in any public relations campaign since it will contain information that will reinforce and complement a press release, showing more importance documentary film that newsworthy, but which should not lack that journalistic value of any story. For example, in a conference, those in charge of the Public Relations area will be in charge of prepare the Dossier and that each attendee has one to know in depth the subject treaty.

Among the elements that should not be missing in a Dossier are the following:

presentation, development and result of that matter or person on which it is concerned.
For example, if it is about an economic group in which the companies that make it up will be realized, a brief outline will be outlined description of its origin and beginnings, the participation that it has in the market in which it operates, the business model that it carries out and distinguishes it from the rest, its projection international, its formats, its main productions, the distinctive signs of each brand that integrates it, its staff and its trajectory.

A Dossier can be printed on paper or made on Format digital. Meanwhile, digital turns out to be the cheapest Dossier proposal. One of the cheapest and easiest ways to make a digital dossier it is through the Acrobat PDF program, a standard when it comes to digital presentations.

Also, sometimes a website turns out to be the very dossier of a company or business.

Another way to make a Dossier is with videos, although of course, the cost will be much more important.

Topics in Dossier