Concept in Definition ABC
Miscellanea / / July 04, 2021
By Javier Navarro, in Oct. 2017
It is a North American company responsible for various lines of figures collectibles, taking advantage of hundreds of television licenses, movie theater and comics, being such diversity one of the engines of your success. The so-called "pop" are the most recognized internationally.
The most characteristic features of the Pops
These are anthropomorphic pieces, that is, with appearance human, since they have two eyes, a head and two arms. Its height is about 9.5 cm, the body is made of vinyl and the bobble head in most cases. Its most characteristic peculiarity is the exaggeration of some parts of the body, especially the size of the head. On the other hand, they have large and expressive eyes, short and thin limbs and a normal body.
The development of a phenomenon
With the rise of audiovisual content and everything related to it, Funko Pop have positioned themselves in the Vanguard when it comes to merchandising. This company, with a business acumen that characterizes it, is licensed with almost all film, television,
comic, etc. In this way, they reproduce figures from large companies such as Marvel, Pixar or Disney.The Funko firm is dedicated to all kinds of characters, taking as a reference from low-budget movies, through the entire Marvel saga such as DC, to the figure of V for Vendetta. This wide variety of content has attracted the interest of fans of collecting and has created a whole Funko pop culture. Thousands of fans acquire his figures in order to enlarge their personal collections and show them on social networks.
Market of exclusivities and unscrupulous sellers who prey on the collector's passion
Collectors run behind, as if it were the Holy Grail, those with the longest antiquity and with a lower serial number. These pieces are highly valued due to their small number and the difficulty of obtaining them.
The Funko company promotes proximity with consumers. In this sense, they launch campaigns for the fans themselves to propose new figures for their manufacturing in upcoming series.
In the funko world, the heads of its characters are known as bobble-heads, or simply bobble heads.
When the pop is sold out in the market, the big collectors are willing to pay double, triple, or up to twenty times their original price.
There are numerous lines, and levels of exclusivity. One finds limited pieces released for events like Comic Con San Diego, as well as on Funko's own site, or at specific retailers. Depending on the quantity released for each figure, and the demand, the resale value is constructed, and identifies the average price within the community itself in the PopPriceGuide space, based on operations on eBay.
Most of the "exclusives" are variants of the original, so that a metallic version appears, or that glows in the dark, or that it just has some difference in the color of the clothes or detail that difference.
Unfortunately, there is a growing problem regarding the overvaluation of limited figures, as well as the scam of Pops manipulated to reproduce a painting metallic or other aspect typical of that more expensive version.
Other Funko own brands
You can see other products besides Pop, such as the "Dorbz", which is a variant of Pop in terms of design and that they divided the followers of the manufacturer, or the "Hikari", older figures with a Japanese manga style, among others. Also, it highlights the Vynl line, which is more in tune with the Pops, and poses a good way to start over without the pressure and difficulty of collecting the Funko flag.
Themes in Funko