Definition of Business Image

The image that people have of a company and that its mission is for the company to lead the market in which it participates

The corporate image is the image that people have of a large company. Now, that image will be the result of a building deliberate and whose main mission is that the company leads the market space in which it intervenes.

The specialists in communication and in public relations are the professionals who will be in charge of the responsibility to build a corporate image solid, attractive and of course reliable, that attracts consumers to consume the products or goods that that company produces.

Resources and tools that build the corporate image

There are various resources and tools when building that image, such is the case of communication campaigns through different media, radio, TV, graph, Internet, which includes not only web pages but also social networks, so in vogue these days, and so many other capable and efficient ways to generate in the public a mental image of the company in question.

Elements that make up the corporate image

Among the elements that make up a corporate image we must mention the following: the name of the company (easy to remember and linked to that that the company sells), logo (easily recognizable and attractive), slogan (must state and ratify the benefits of what the company produces), website (called as the company and that has an attractive design) and brochure (the stationery associated with the company, invoices, brochures, envelopes, business cards, among others). All these elements mentioned help in the identification and recognition of the company.

Must be credible

Another very important issue around the image of a company is that it, beyond its components and the strategies that mediate to build it, is It is essential that it be credible, that is, you cannot build an image that in reality, in practice, is absolutely different from your image or directly liar. Of course this does not add up to anything and will be very negative in the perception that people are also trained.

Actors involved in image construction

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Now, we must emphasize that not only professionals in the communication and public relations area are the ones who build the image of a company, other social actors also influence this construction, such is the case of the media massive, organizations, journalists, among others.

We must also emphasize that not only companies have a corporate image, governments, academic institutions, social organizations, among others, have an image in this sense.