Concept in Definition ABC

A Logo, also known colloquially as logo, It's that one distinctive or emblem formed from letters, abbreviations, among the most common, peculiar and particular alternatives of a specific company, product or brand, which is precisely one that allows us to recognize, identify the brand or company in question just by looking at them, that is, they appear before our eyes and we immediately think of that brand, product, among others..

Badge or emblem of a product, brand, company, which enjoys a fantastic force and allows us to associate it with them

East graphic has a relevant commercial role since it aims directly at the public to quickly recognize a certain company, product, or service, in addition to this visual recognition is additionally accompanied an attribution of prestige.

The advertising For example, it makes a very extensive use of logos and then this leads to them being reproduced on various media. For example, when devising them you have to think in this and that they are easy to distinguish and to generate impact.

Usually the logo includes some symbol that allows its observers to immediately associate it with the brand, company or product in question. The Logo of the McDonald's fast food chain are two golden arches that in turn form an M.

The global business role of the logo

It is precisely the Mc Donald’s logo that shows us this that we have been pointing out. It has a typeface and a symbol that can be recognized around the world and identify fast food stores regardless of the country, language or culture in which they are located, which as we know reaches many countries of the planet.

Thus, diametrically opposed cultures perceive the brand and its value in the same way.

In the way in which economies function today, in a hyper-global way, the logo is of special importance since those goods, products or services that are produced at large scale they will try to win the different markets and that is where logo recognition will greatly pave the way to achieve this.

Behind the Industrial Revolution and when the capitalism began to turn into an octopus, that need for instant business identification was generated, and that is why logos turned out to be a tool fundamental in this regard.

Ancestral and current use

Meanwhile, the logo is not a new question of modernity, but quite the opposite, since it is a fairly old practice, for example, In ancient times, the artisans, marked the works they had created with a logo and the logo was also a tool widely used by the monarchs to cross legal documents, through a personal logo made by hand, or through a stamp, they left their mark on the documents.

Over time, logos also began to be used to promote concepts and ideas by that simplification that they allow through a symbol, an abbreviation, which sometimes says much more than a thousand words…
And it will surely continue to be a trend that will spread and continue over time.

Today, any large or small company that wants to prosper in its business, or in the case of entrepreneurship, build an effective and lasting brand, should go to a logo.

Terms

Among the requirements that a logo must meet to achieve the aforementioned objective, which is that with Just looking at it, people know that it is about this or that company, brand or product, the following are counted: readable (in any of the sizes that it is presented), reproducible (regardless of material type conditions), scalable (to the desired size), distinguishable (It must never give rise to misunderstandings or confusion among those who observe it, that is, it must be clear) and memorable (be shocking so it can't be easily forgotten).

It is worth noting that it is common for the term to be used interchangeably to refer to these other concepts: isotype (icon or visual sign) e isologo (a combination of isotype and logo).

Among the most famous and recognizable logos in the world are: the aforementioned of the two golden arches of McDonald’s, the language from the band Rolling Stones, the apple of Manzana, the pipe of Nike, and others made up of letters only such as Coca Cola, Sony, Mont Blanc and CK (Calvin Klein). Normally the words become strong and then the image will be unfailingly associated with them.

Logo Themes