Importance of Aesthetics (perception and influence of beauty)

In the world of art there are many factors that come into consideration when talking about a work, in the same way for architecture, engineering and all other areas when considering the execution of a project, however, there is a common aspect that yields to human creation capable of attracting all eyes, the aesthetic value with which the ideas, and it is that the notion about the attractiveness of beauty is a phenomenon generated as an evolutionary trait, shared with many other species, such as birds, insects and even the plants themselves, demonstrating in each fact of nature the importance that aesthetics plays when judging fellow human beings, detecting potential enemies and even finding couple.

Properly, aesthetics is part of the senses of perception and being closely linked to pleasant emotions such as part of its activators, it is not surprising that it prevailed among what to do human since there can be a record of it, therefore, all people are influenced by the aesthetics of things and this conditions the way in which all products are created existing.

From beauty to functionality

Just as disorder, dirt, and unclear things aversion to us, order, neatness, and organically defined forms are to us. attractive and our brain does not resist their contemplation, unconsciously imprinting on us the need to dedicate more time to the pleasure of enjoying the beauty.

Adding this natural act to the rest of human actions, we can clearly see how everything we do is governed by the sense of aesthetics, from the type of chair that we buy up to the fact of where to place it in our house, absolutely everything obeys the result of how good things can be seen, something that cannot always be that goes hand in hand with its functionality, which is why we often end up accumulating things that are actually completely useless, for the simple fact of looking beautiful, a condition that is being increasingly taken into account when creating products by their designers and manufacturers, who strive every more and more in providing the best possible appearance to all the key aspects that allow you to position your products within an aesthetically increasingly market competitive.

playing fashion

The way we dress is also conditioned by aesthetics. From a very young age we are taught that there is a certain type of clothing according to biological gender and most follow this rule without questioning it, adopting In addition, a particular style, based on certain aesthetically distinctive characteristics from others and based on one's own beliefs and moral patterns. shared with the family, society or the community of people to which one wishes to belong, which turns aesthetics into a language mechanism in itself same.

In this sense, aesthetics allowed fashion to become one of the most important economic items of humanity, which ends indicating what is the right thing to use according to each occasion and season, which ended up encouraging the constant consumption of more and more products attractive and in such a massified way that in many cases it suggests the sacrifice of quality for immediacy both in production and in its discard.

Between tastes and colors

Although there are plenty of elements that aim to educate the sense of aesthetics under the standards of one trend or another, personal taste always ends up coming out. and it is the person himself who, based on his own preferences, beliefs and needs, makes the final decision on what and how he wants things, this authenticity on the aesthetic conception of the people is what allows the existence of the variety, hence the market is full of dozens of versions of a same product and each of them can be equally successful, since depending on its shape, color and texture you will undoubtedly find someone to please, according to your affinity esthetic.

Another growing area that is taking more advantage every day is the creation of products under specific demand that allows their almost complete customization, the most prosperous of this is found in the making of souvenirs and in corporate POP materials, which are providing the opportunity to let everyone see what the tastes and preferences that define an important part of the personality of the person who has designed the product, with the possibility of receiving both the acceptance and the rejection of other people about his work and style, potentially serving as a resource for the development of affinities with other people who are aesthetically compatible with his preferences.

References

Bayer, R. (2014). History of aesthetics. Fund of Economic Culture.

Huisman, D. (2002). The Aesthetics (Vol. 75). Editorial Montesinos.

Laddaga, R. (2006). Emergency aesthetics. Buenos Aires: Adriana Hidalgo.

Schaeffer, J. m. (2018). Farewell to aesthetics (Vol. 153). Antonio Machado Books.