Advertising Features

Advertising is the set of actions and means that are used to publicize a product, idea, news or fact, through propaganda; It is a generally impersonal form of communication, which uses the available means of communication to convey a message in favor of something.

The general idea of ​​advertising is to communicate something in a way aimed at influencing the behavior or a decision of the recipient of the same, either in favor of something or against it.

The concept of advertising is commonly used to designate the set of printed, electronic, or other media, which are used to promote a specific product, service, organization or project, focusing on consumers acquiring or using said product or service. Being used more for governmental, partisan, religious subjects etc, the term of propaganda.

Use different tools to attract potential consumers or clients, such as posters, video clips, music audios, letters, advertising printed, (personalized or not) and others, in which an optimal presentation of what is being promoted is made, sometimes by comparisons with similar products or services, exposing the advantages of the product being advertised to the detriment of another or others similar products.

Advertising has been known since the beginnings of commerce at the dawn of mankind; from the advertisements made through the human voice, which proclaimed the advantages of the product that a merchant sold or exchanged over the products of the rest, then going on to the announcements made in Egypt or Mesopotamia about a particular product, using clay tablets or texts advertising on papyri referring to products that were sold in certain regions, being used to purchase some products preferably others.

An example of this type of advertising can be found in ancient Rome, where there were walls on which a product or service was advertised, in the same way during the Middle Ages, the signs that were put up in bakeries, tailor shops, taverns, inns or blacksmiths, to indicate that these jobs were done or provided services. They were an advertising medium, which was exploited so much for people who could read, (by writing the signs), as well as the illiterate, through the use of images with which they caught the customer's attention.

Currently, advertising covers different media, both print and electronic mainly, without leaving aside the spoken advertising that is still used in squares and markets worldwide.

Advertising features:

Persuasion.- Advertising is characterized by trying to persuade the public about the benefits of a specific product or service, exposing the virtues of the itself and in some cases hiding its defects or deficiencies, trying to persuade the recipients of the message about the convenience of acquiring this or that product or a certain service, to the detriment of others to whom bad publicity is sometimes made, exposing real defects or nonexistent.

Report.- Seeks to inform about what is advertised, giving details about the service or details of the product, so that the recipient has a detailed idea of ​​the object being promoted.

Originality.- Through originality, it seeks not to fall into the monotony that causes people to evade advertising, with this it manages to attract their attention and then focus it on what is being advertised.

Novelty.- It is about making what is advertised look like a novelty, or that what is already known has some significant change that suits the potential customer or buyer in some way.

Constancy.- It is common for advertisements in both electronic and printed media to be repeated so that the information is reinforced in the mind of those who see or hear the advertisement.

Advertising phrases.- "Sticky" phrases are used with which the message or part of the message is kept in the mind of the receiver, either in a conscious or unconscious, so that the product is present in the mind of the person and predispose it favorably to what it is advertised.

Tools.- Tools such as music and images are used that are kept in the conscious or unconscious mind, and that the brain relates to the product, or the mind relates the product to some pleasant or pleasant. An example of this would be that a certain soap, in addition to cleaning the body, gives the sensation of well-being, introducing images of a person who uses said soap and that that person would feel good when using it, unconsciously causing the recipient of the advertising to get the idea that when using that product he will feel that sensation of wellness.

Among the tools that advertising uses is music or the use of certain sounds, with which the attention of the person is attracted, or they try to influence the person's mood. Another widely used tool is colorful images, with which the person's attention is drawn to the ad.

Means to reach the public.- Advertising uses various means to be able to reach as many people as possible, from print media such as posters of sizes several, even texts and images within Newspapers, Magazines, Gazettes, Books, and even letters, (the latter are usually done relatively personalized, to give the impression of a certain familiarity with the person to whom it is addressed), or as electronic media, such as Radio, Television, Fixed and mobile telephony, and the Internet, where advertising is introduced on the various pages that are entered by a user, combining texts, images, videos and sounds.