Example of a Corporate Image Survey

As its name implies, a survey of a corporate image It is a questionnaire or set of topics that later help to design or shape a corporate image. In general terms, a corporate image is defined as the graphic or visual idea that a company intends to transmit according to its characteristics, objectives, interests and purposes. The survey of a corporate image It is therefore an extremely useful resource for graphic designers, since it provides them with information that they can use in the design of the corporate image.

Through the survey of a corporate image the graphic elements that will be part of the design are defined. A survey of this type has to be interested in the aspects that make the company unique and its characteristics such as the type of business it is engaged in, the items it sells, the mission, vision and values ​​of the company as well as its organization, its employees, the public or clients to whom its products are directed and its expectations for the next years. It is highly recommended that the questions in this survey be submitted or reviewed by the person manager of the company or senior executives of the same, who are the ones who can give more detailed.

Sample survey of a corporate image:

CORPORATE IMAGE SURVEY

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1.- What does your company do?

2.- What type of products does your company sell?

3.- How is the competition with other similar companies?

4.- What aspects do you consider that make your company unique?

5.- what mission and vision does your company have?

6.- What are the values ​​of the company?

7.- How is your company organized?

8.- What audience are your products aimed at?

9.- How do you see your company in the next five years?