Concept in Definition ABC

The word deployment has several different meanings, so it is a polysemic term.

In the first place, it is the action of undoing a garment that is presented folded. This action is very common in fashion establishments, where different garments are frequently folded and unfolded.

In another sense, deployment is the manifestation ostentatious of some quality. It could be said that it is a form of exhibition with the purpose of showing something to others. It is considered to be a sign of vanity, since it is usually accompanied by pride.

In some contexts, the display of personal qualities is a tool considered useful and, in some ways, it is something very common. If we want to convince someone, seduce him or attract her attention, it is very likely that we will show off in some way.

In the field of strategy military, an army is deployed when it is dispersed in a territory. This action is not spontaneous or disorderly but obeys a specific military purpose.

In relation to some infrastructures, there is also talk of a technical deployment. Let's think about the

installation of fiber optics in a city, something that requires a previously planned strategy and a great variety of human and material resources.

Media deployment

In some circumstances it is intended to demonstrate strength and great ability. To get it he puts in functioning a media deployment operation.

In the world of politics, the electoral campaigns of the different parties use all kinds of mechanisms to convince voters. This deployment of media takes the form of various actions: rallies, advertising in the media of communication, visits of the candidates to work centers and a long etcetera. The head of the campaign has to coordinate different elements and they all share a single objective: to win the elections.

Media display is often done to impress someone. In this sense, the communication strategy of some companies wants to attract the attention of potential buyers and they resort to this method to achieve their purpose. In this line, a plurality of advertising media (radio, television, press, social networks ...) and with the deployment of media it is intended that the number of possible consumers increases significantly.

Themes in Deployment