Concept in Definition ABC

In our language we use the term agency in a generic way to refer to the companies that carry out business or management activities of various kinds. Thus, if it is in charge of marketing cars we will say that it is a car agency, if it deals with the collection and dissemination information will be a news agency, if it is in charge of marketing and promotion of a brand it will be an agency from advertising, if your role is to representation of catwalk models and advertising we will be in front of a modeling agency, and if your mission is to sell travel or tour packages it will be a travel agency, among other options.

So, if we look for a point in common between the aforementioned agency proposals, we will find that all of them, beyond the objective they pursue, will take care of carrying out a commercial activity, that is, they will sell a resource that they have and manage in exchange for a specified sum of money, which will be paid by whoever wants to access that resource or product.

Meanwhile, to sell this resource, the agencies operate in a physical place, such is the case of a office, in which they can perform this work, and the most important thing, which is that they can receive to the potentialconsumer to present in detail the benefits of what they want to sell you.
Likewise, in the offices, agencies, they have all the material and characteristics inherent to the service they sell so that the client can appreciate it in situ and if possible choose between the various proposals that exist.

There are some large agencies that even have subsidiaries in other provinces, regions or countries from where they also manage their resources and thus they achieve that they are diffused fabulously. For example, there are modeling agencies that have branches in different countries and then this situation will allow a model to be represented by her agency. country that I can get jobs as such but in another country.

For what was stated in the paragraph above is that the word agency in some Spanish-speaking parts is also used as synonym of branch.