Definition of Press Release

Any company, organization or entity may have the need to establish contact with the media communication to announce something, for example, the opening of a branch, a social event or the start of a new activity. For this information to be properly collected by the media, it is necessary to write a press release.

How is a report of this nature made?

First of all, it should be noted that a media In writing, you can spread a news story with journalistic rigor if you have previously received the necessary information clearly and precisely.

Every press release is made up of a number of elements. In the document that is sent you must incorporate the Logo or emblem of the entity so that the media identifies who is the transmitter of the message. Obviously, you must specify the date of the announcement and the date of the event, as well as the place and time where it will take place.

It is very convenient that the document is headed by a title, which must be original, brief and clear. After the title, a heading must be made, that is, a brief explanation of what is going to take place.

After the heading comes the development, in which all the information is detailed in a specific and detailed way

Finally, at the end of the communication, a contact person must be mentioned with their corresponding telephone or e-mail so that the media can consult any questions or concerns.

In order to to write a press release it is advisable to use a language simple and at the same time attractive. The information presented must be objective and without advertising formulas. If the press release is well written, it is likely that the news outlet will incorporate it in its entirety and without any correction. For the content of the statement to attract attention, it is convenient to add an image.

A tool to make yourself known

Regardless of what type of organization it is, the press release or press release is a good one. strategy for information to be known by the media.

In this sense, the purpose is to turn information into news of general interest. Keep in mind that the first recipient of a press release is a journalist, who will have to take the decision to introduce or not the statement in the medium in which it works

Photos: Fotolia - Well / Sergio J Lievano