Sample Survey to Know Consumer Needs

When we are about to launch a product on the market or modify an existing one, a study of market that allows us to know the needs of the consumer regarding the product or service that we advertise.

In order to know what people think and need about our product and / or service, a survey to find out consumer needs Is the best option.

Example: This is a yogurt ice cream company that intends to enter the market by offering a different service from its competitors and are interested in knowing the consumer's needs and wants, which are not covered by the competition direct.

Product: Yogurisimo Ice Cream

1. Sex
   F____ M____
   
2. AGE: ________
   
3. Do you like yoghurt ice cream?
   So
   b) No
   
4. Why would you buy a yogurt ice cream?
   a) Flavor
   b) Presentation
   c) Price
   
5. What do you expect from a frozen yogurt?
   a) A very sweet product
   b) A balanced product (sweet but not cloying)
   c) A Light product
   
6. How much are you willing to pay for a yogurt ice cream to which you can add everything you want?
   a) $ 40
   b) $ 30
   c) $ 25
   d) $ 20
   
7. What would you change to the frozen yogurt that is currently on the market?
   a) the size
   b) prices
   c) variety
   
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8. If the opportunity arose, would you design your own frozen yogurt, your own combination of ingredients?
   So
   b) No
   
9. Which of the following options do you think is a must for you as a consumer of yogurt ice cream?
   a) Ice cream lights
   b) Lower prices
   c) Non-traditional flavors
   d) Variety in the toppings